Serena Williams is an icon in the world of sports, but did you know she’s also stepping into the beauty industry? That’s right—she recently launched her new beauty brand, Wyn Beauty, and I knew I had to try it out! With not many reviews circulating yet, I decided to purchase several products from the line to give you my honest Wyn Beauty review and first impressions.
*THIS POST MAY CONTAIN SOME AFFILIATE LINKS*
About Wyn Beauty
Wyn Beauty is all about movement—literally. Serena’s brand focuses on makeup that’s designed to last throughout the day, no matter how active you are. As stated on their website, the brand creates “makeup made to move in,” offering clean, high-performing products that wear beautifully all day.
If you’re more of a visual person, I have already recorded a YouTube video with my Wyn Beauty review. I’ll link it right here:
Wyn Beauty Product Lineup
Serena’s beauty line features a variety of products, including:
- Skin Tint
- Multifunction Lip & Cheek Color (MVP: Most Versatile Pigment)
- Waterproof Liquid Eyeliner (Guideline)
- Lip Serum (No Words Needed)
- Soft Matte Creamy Concealer (Nothing to See)
- Lengthening & Defining Tubing Mascara (Big Vision)
- Max Intensity Featherweight Lipstick (Say Everything)
While I didn’t pick up every product in her makeup line, I did get my hands on quite a few, and I’m ready to spill the tea on how they perform!
First Impressions: Wyn Beauty Products
Wyn Beauty Skin Tint
I started my review with the Wyn Beauty Skin Tint in shade Move 465. First of all, the packaging is sleek and unique—it actually reminds me of a tennis ball, which is such a fun nod to Serena’s background. The pump dispenser is easy to use, and when I applied it, I noticed right away how lightweight it felt on my skin.
- Coverage: Light and buildable
- Finish: Naturally radiant
- Shade Range: 36 shades (very inclusive!)
- Formula: Infused with Hydro Complex for up to 72 hours of hydration
The match was perfect for my skin tone, and it blended effortlessly. While it didn’t fully cover my dark spots (since it’s a light coverage formula), it gave my skin a gorgeous glow and evened out my complexion. This is definitely an everyday kind of product!
Concealer (Nothing to See)
Next up was the Nothing to See Soft Matte Creamy Concealer in shade 315. I’ll admit, I picked a shade a little lighter than I usually go for, but it still blended beautifully.
- Coverage: Medium and buildable
- Finish: Soft matte
- Blendability: Smooth but dries quickly (so work fast!)
I was impressed with how well it worked with the skin tint. The formula is matte but not drying, which is a major plus for those with oily skin like me!
Lip & Cheek Color (MVP: Most Versatile Pigment)
For blush, I tried out the MVP Lip & Cheek Color in a soft pink shade. At first, I wasn’t sure if it would show up on my complexion, but once blended, it gave a subtle, natural flush.
- Pigmentation: Sheer but buildable
- Finish: Natural
- Wearability: Works well over skin tint without disappearing
What I love most is that even after setting my face with powder, the blush still peeked through, giving my skin a fresh, healthy look!
Liquid Eyeliner (Guideline)
Okay, let’s talk about this eyeliner. I LOVE a good winged liner, so I was excited to test out Guideline Waterproof Liquid Eyeliner.
- Application: Super smooth and effortless
- Pigment: Rich black
- Longevity: Long-lasting and doesn’t smudge
This liner glided on so smoothly, and I had no trouble creating a sharp wing. If you love an easy-to-use liquid liner, this one is definitely a win.
Mascara (Big Vision)
One word: WOW. The Big Vision Lengthening & Defining Tubing Mascara completely shocked me in the best way possible!
- Wand: Unique design that separates and lengthens lashes
- Formula: No clumps, no smudging
- Effect: Insane length and definition
I was not expecting my lashes to look this good with just one coat. This might be my favorite product from the entire line! My lashes looked long, lifted, and defined—no falsies needed.
Final Thoughts on Wyn Beauty
Serena Williams really did her thing with this beauty line! Here are my overall thoughts:
Hits:
✅ Skin Tint: Lightweight, radiant, and skin-like ✅ Mascara: Instant length and definition ✅ Eyeliner: Smooth and easy to use ✅ Concealer: Blends well with the skin tint ✅ Blush: Natural-looking and buildable
Misses (or Room for Growth):
🚫 No powders yet (setting powder, bronzer, or highlighter would be great additions!) 🚫 Concealer dries quickly, so you have to work fast
Overall, Wyn Beauty is an exciting new brand with high-quality products that truly live up to their “made to move in” philosophy. If you’re looking for effortless, everyday beauty that enhances your natural glow, I highly recommend checking out this line!
👉 Would you try Wyn Beauty? Let me know in the comments!
If you enjoyed this review of Wyn Beauty, you may want to read more of my beauty reviews like this one about the Ami Cole foundation stick!
Looks so good I love on you!
Thank you so much!!!